Senior Brand Lead-Crop Production Brands/Bioscience Brand Manager, Helena Products Group/Helena Agri-Enterprises LLC
Powell has more than four decades of experience in agribusiness, with expertise in product development, global sourcing and go‑to‑market strategy.
In his current role, Powell leads product strategy, commercialization, training and lifecycle management for a diverse portfolio of crop production inputs. He plays a key role in guiding a large-scale portfolio, with a focus on aligning innovation, supply chain execution and market demand across both U.S. and international agriculture markets. Over the course of his career as Brand Manager, he has successfully launched over 40 proprietary brands, including multiple high-performing products in the biostimulant and nutrient use efficiency space.
Powell’s leadership in Helena’s Bioscience platform positioned him at the forefront of integrating biologicals and sustainable technologies into modern crop production systems, bridging the gap between emerging science, regulatory frameworks and global market adoption. His work emphasizes the increasing importance of supply chain coordination, manufacturing partnerships and product differentiation in a rapidly evolving agricultural landscape.